This is the home of product practice at Ampol Group. The Playbook gives you the guidance and tools to do product work well. The Library shows what we manage, who owns it, and how it is performing. The Centre of Excellence partners with Business Units to lift capability across the practice.
How we manage products at Ampol, stage by stage. Find the job you are doing, then the tools and templates to do it well. Built around six product management stages and the work that happens in each.
Find a tool for your job →The reference record for every product across the Group — what it is, who owns it, where it sits in its lifecycle, and how it is performing. One place to see the portfolio.
Browse the portfolio →Better product management means better products, and better products mean more value for customers and more revenue for Ampol Group. The Centre of Excellence exists to make that happen.
The CoE owns the product management practice — the model, the methods, the Playbook and the Library that define how Ampol manages products. It does not own the products themselves. Those stay with the Business Units, along with the decisions about them.
The CoE works alongside Business Units as a partner. It engages proactively rather than waiting to be invited, and it shares in the outcomes of the support it provides. It is here to build capability, not to act as a gate.
The CoE owns the practice. Business Units own their products. We work together to lift both.
Every engagement is scoped with the BU through a framing document, so the work is agreed, useful and worth the team's time.
Owner of product practice and the Group-wide portfolio view. The Playbook and Library are maintained here.
Works alongside the business and shares in the outcomes. Ownership of products stays with the Business Unit.
Engages by right at lifecycle moments, not only when invited — but always scoped through a framing document.
Reviews are run in partnership. The aim is stronger BU product management, not approval checkpoints.
Connected and emerging mobility products and experiences.
Everyday consumer products and experiences, including public EV charging.
Products that keep operational and fleet mobility running.
Commercial and business customer mobility products.
Understand the problem and define the opportunity.
Design and build against a validated need.
Take it to market and learn fast.
Run it well and watch performance.
Improve, evolve, or decide to retire.
Exit well and capture the learnings.
Have a product activity coming up? The CoE can partner with you. Engagements are scoped with a framing document.
Request a conversation →Product 101 sessions, the community of practice, and coaching are open to product practitioners across the Group.
Go to the Learning Centre →Not in the Library yet? Get your product registered so it shows up in the portfolio view.
Go to the Library →