The home of product practice at Ampol Group.
Products@Ampol is how we manage products across the Group — a shared system built from the experience of Ampol's own product people. It brings together the practice, the tools and the portfolio view in one place, so every team can do better product work for our customers. At its centre is the Product Centre of Excellence, working with Business Units to lift capability, alongside a growing Community of Practice where product people learn from each other.
How Products@Ampol works
Business Units own their products and the decisions that affect them. Around them, the Centre of Excellence provides proactive support to help produce better product outcomes, including ways to build capability together and the tools for the job. Here's how the parts fit, with more on each below.
How to use this site
Find tools to manage my product well
Templates and guidance for the product work you're doing right now.
Go to the Playbook →Understand a specific product
What it is, who owns it, where it sits in its lifecycle, and how it's performing.
Go to the Product Library →Build my product management skills
Training, coaching and the Community of Practice for product people across the Group.
Go to the Learning Centre →Work with the Centre of Excellence
On a product activity coming up, from discovery through to retirement.
Contact the CoE →Add my product to the portfolio
Get your product registered so it shows in the Library and the portfolio view.
Contact the CoE →The Centre of Excellence
From the CoE Charter →Better product management means better products, and better products mean more value for customers and more revenue for Ampol Group. The Centre of Excellence exists to make that happen.
The CoE owns the product management practice — the model, the methods, the Playbook and the Library that define how Ampol manages products. It does not own the products themselves. Those stay with the Business Units, along with the decisions about them.
The CoE works alongside Business Units as a partner. It engages proactively at key moments in a product's life, and it can also be invited in whenever a team wants support. It shares in the outcomes of the work, and it is here to build capability, not to act as a gate.
It builds capability in three ways: partnering with teams on the work, learning through Product 101 and coaching, and a Community of Practice where product people share and improve together. Every engagement is scoped with the Business Unit, so the work is agreed, useful and worth the team's time.
How we define products
Product
Offerings directly bought, subscribed to, or consumed by customers that generate value and revenue.
Enabler
Systems, capabilities and infrastructure that allow products to function and scale.
Magnifier
Amplifies reach, differentiation and competitiveness through mechanisms such as brand, marketing, loyalty and promotions.
The four product areas
Smart Mobility
Secure digital and payment experiences that unify mobility and energy offerings.
Everyday / Consumer Mobility
Convenient and predictable experiences across fuel, EV charging, food and amenities.
Operational Mobility
Reliable fuel, lubricant and energy solutions that prioritise safety, continuity and uptime.
Commercial Mobility
Integrated mobility solutions that optimise cost and simplify fleet operations.
The Playbook and the Library
The Playbook
How we manage products at Ampol, stage by stage. Find the job you're doing, then the tools and templates to do it well. Built around the product management stages and the work that happens in each.
Find a tool for your job →The Product Library
The reference record for every product across the Group — what it is, who owns it, where it sits in its lifecycle, and how it's performing. One place to see the portfolio.
Browse the portfolio →Get involved
Work with the CoE
Have a product activity coming up? The CoE can partner with you. Engagements are scoped together so the work is agreed and useful.
Contact the CoE →Build your skills
Product 101 sessions, the Community of Practice and coaching are open to product practitioners across the Group.
Go to the Learning Centre →Add your product
Not in the Library yet? Message the CoE to get your product registered so it shows in the portfolio view.
Contact the CoE →